Metaplanet, a prominent Japanese firm, has made another bold move in its Bitcoin accumulation strategy by issuing 2 billion Japanese yen ($13.3 million) worth of bonds. The company aims to use the proceeds to purchase more BTC, reinforcing its growing reputation as Asia’s leading corporate Bitcoin holder.
Zero-Interest Bonds to Fund Bitcoin Expansion
According to a March 31 filing, Metaplanet issued zero-interest bonds through its Evo Fund. The newly issued securities will be redeemable at full face value by September 30, 2025, giving investors a low-risk opportunity with guaranteed returns.
Metaplanet’s CEO, Simon Gerovich, announced the bond issuance on X (formerly Twitter), explaining that the company is seizing the opportunity presented by the recent dip in Bitcoin prices. At the time of the announcement, Bitcoin was trading around $82,000—down nearly 25% from its all-time high of over $109,000. The strategic bond sale underscores Metaplanet’s commitment to capitalizing on market corrections to expand its BTC reserves.
Metaplanet’s Growing Bitcoin Holdings
Currently, Metaplanet is ranked as Asia’s largest corporate Bitcoin holder and the 10th largest in the world, according to BitcoinTreasuries data. The company now holds approximately 3,200 BTC, valued at around $1.23 billion.
Metaplanet’s aggressive acquisition strategy reflects its ambition to become a dominant force in the corporate Bitcoin space. The firm’s latest bond issuance is part of its larger objective of accumulating 21,000 BTC by 2026, positioning it as a major player in the global Bitcoin economy.
Following in MicroStrategy’s Footsteps
Metaplanet is frequently compared to MicroStrategy—the US-based business intelligence firm known for its massive Bitcoin holdings. MicroStrategy, now simply referred to as Strategy, has shifted its core business focus toward Bitcoin accumulation, making it the largest corporate BTC holder globally, with over 500,000 BTC worth approximately $82 billion—more than 2% of Bitcoin’s total supply.
By emulating Strategy’s approach, Metaplanet is establishing itself as a leading corporate advocate for Bitcoin adoption in Asia, attracting attention from both retail and institutional investors.
Aggressive BTC Purchases and US Expansion Plans
Earlier this month, Metaplanet made headlines by acquiring 150 BTC, inching closer to its ambitious accumulation target. In early March, the company’s stock surged by 19% in less than a day after it spent $44 million on a large Bitcoin purchase.
Additionally, Metaplanet is exploring a potential US listing to enhance its global accessibility. The company recently acquired 156 more BTC, with Gerovich stating:
“We are considering the best way to make Metaplanet shares more accessible to investors around the world.”
Gaining Political Influence in the US
Metaplanet is also building strategic alliances in the US political landscape. In March, the company appointed Eric Trump, the son of former US President Donald Trump, to its newly established strategic board of advisers. This move aims to strengthen Metaplanet’s position in the global Bitcoin market and expand its influence.
Company representatives stated:
“Eric Trump brings a wealth of experience in real estate, finance, brand development, and strategic business growth. He has become a leading voice and advocate for digital asset adoption worldwide.”
Metaplanet’s recent bond issuance is a clear indicator of its aggressive Bitcoin accumulation strategy. By mirroring the playbook of MicroStrategy, the company is positioning itself as Asia’s corporate Bitcoin leader, while also making inroads into the US market. With influential partnerships and bold financial moves, Metaplanet is solidifying its role as a major force in the corporate Bitcoin economy, attracting global investor interest.
